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Virtual Tour Franchises

Ok – got my controversial cap on today!

More and more Virtual Tour companies are jumping on the Franchise wagon, charging thousands of pounds for a franchise. Indeed this was the initial route Richard went down when he first started in virtual tours (but not for long I might add).

Bear in mind that Richard has dabbled in photography as a hobby for over 30 years, he was confident that he could transfer his knowledge into a business, which it now is. He has, however, studied, practised and learned so much over the past four years and is improving on quality and technique all the time. How much control do the Franchise companies have over the quality of work their franchisees produce. I read one site offering franchises the other day saying ‘ no training required!’ Don’t kid yourselves!

Also – they offer ‘dedicated areas’ with no other franchisee working the same area. How do they know how many other Virtual Tour providers are already in that area? Are there other Virtual Tour companies franchisees already in that area? How big is an area? What happens if you are in an area with less business opportunity than some of the busier areas?

I can see the advantage of a company being able to cover a nationwide contract with a number of franchisees able to cover various parts of the country, but how do they explain to a potentially enormous customer like that, that every Virtual Tour will be exactly the same quality even though they will be photographed and processed by many different people?

While being an independent can be a hard slog to get established, I dont see that franchisees have any advantages on start-up. They still have to market, sell, contact, advertise etc etc.

How many of these franchise companies can hold their hands up and honestly say ‘ we are in this to produce quality Virtual Tours’ as opposed to ‘we are in this to raise a lot of money in lump sums from franchisees, and the more the better’.

Oooops did I say that?? ;o)

Anyway – if you think I am misguided then please feel free to comment, particularly those franchisees that are making good livings from their initial investment and haven’t wondered what they paid all that money for!

Of course – this is just my personal opinion…….


  • This morning I received yet another telephone call from a delighted customer. The customer having seen a 360 tour of one of our properties promptly booked stating (about the virtual tour): \"The photography, its presentation and layout was excellent\". He went on to say that after hours of trawling websites looking for his next holiday destination this tour stood out and did far more to secure his booking than any flowery descriptions, still photos or price incentive. Thank you Mr Scutt for your professional service and excellent product. On a more selfish note; Thank you for all the extra business your Virtual Tours bring in.
    Richard Griffiths
  • 360 Virtual tours visited my premises to film the tour for my website.The information provided before the visit was clear and precise. The filming was carried out without any interruption to our business in a professional and friendly manner.The final product was better than we had hoped for and after-sales service and advice has also been very good. I would highly recommend the company.
    Ann Bottril
  • I have had a chance to peruse the tour of this idyllic cottage .... fell in love with it all over again reading your descriptions and viewing marvellous photos!!
    Brenda Mackey
  • Richard provided a very friendly and professional service at a great price and with superb attention to detail. We are very impressed with the end product and we can\'t recommend his company highly enough.
    Pat Holt
  • Thank you for the virtual tours you have done of our coaches for our website, its really helped to prove to our customers the quality of the coaches and facilities we can offer without the need for them to come and visit.
    We have received numerous favourable comment regarding our website and in particular the virtual tours, in the current financial climate it was a small amount of money well spent!!
    Richard Bamber, Partner

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